Canadian beef is known the world over for taste, quality, nutrition, and versatility. Internationally, Canada Beef delivers marketing initiatives in more than 20 countries, working with Canadian beef suppliers, importers, distributors, retailers, foodservice operators, and government partners.

Marketing programs are tailored to each region with messaging focusing on attributes most important in each market whether that means promoting Canadian beef’s consistency and quality in Asia, the Canadian beef industry’s commitment to food safety and its beef grading system in Mexico or its traceability and sustainability programs in Europe.

Learn about our efforts in each of the markets noted below.