Digital training
to enhance
your expertise
Canada Beef Performs Newsletter
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The Certified Canadian Beef Training Program provides retail staff, managers, and anyone involved in sales or customer service with professional training aimed at enhancing skills, deepening product knowledge, and improving customer engagement.
Designed to suit different learning styles, this structured program helps participants develop their expertise and build customer confidence. Explore the key topics covered in the Retail Certified Canadian Beef Training Program and register to enhance your professional development.
Core Modules
Module 1
Canadian Beef Advantage
Pillar 1
Animal
Health
Pillar 2
Food
Safety
Pillar 3
Grading
Standards
Pillar 4
Beef
Quality
This module empowers participants with valuable insights into the critical factors that guarantee the quality and safety of Canadian beef, including animal health, food safety, grading standards, and beef quality. At the end of each learning pillar, you’ll have the opportunity to assess your understanding through a quiz, reinforcing key concepts and ensuring you’re ready to apply your knowledge.
Module 2
Good Retail Practices
Receiving
Storage
Cut
Fabrication
Grinding
Packaging
Display
Sanitation
Consumer
Distribution
This module provides participants with essential knowledge on best practices for handling Canadian beef across various stages, including receiving, storage, cut fabrication, grinding, packaging, display, sanitation, and consumer distribution. Through a series of quizzes at the end of each section, you’ll assess your understanding and ensure you’re equipped to apply these practices effectively in a retail environment.
Module 3
PPE & Equipment Safety
Rights &
Responsibilities
Hazards
Equipment
Hazards
Equipment
Injuries
PPE
This module provides participants with essential knowledge on workplace safety, covering key areas such as rights and responsibilities, general and equipment-specific hazards, proper equipment usage, common injuries, and appropriate personal protective equipment (PPE). Each section concludes with a quiz to reinforce key concepts and ensure participants are prepared to apply safe practices in a workplace setting.
Module 4
The Supply Chain: Producing Cattle
Cow/Calf Operations in Canada
Canadian Beef Feeding Operation
This module provides participants with foundational knowledge of the Canadian beef production system, focusing on the key stages of cow-calf operations and beef feeding practices. Through detailed overviews of each phase, participants will gain an understanding of how cattle are raised and prepared for market. Each section concludes with a quiz to reinforce core concepts and ensure participants can confidently apply this knowledge in relevant industry contexts.
Module 5
Sales Techniques
Introduction to
Sales Techniques
Customer
Engagement
Product Knowledge
& Recommendations
Merchandising
& Display
Sales
Closing
Handling Difficult
Customers
This module prepares participants with practical skills to support beef sales in a retail environment, covering key areas such as sales techniques, customer engagement, product knowledge, merchandising, closing strategies, and managing difficult customer interactions. Each section concludes with a quiz to reinforce important concepts and ensure participants are equipped to apply these skills confidently and effectively on the sales floor.
Module 6
Beef Cutting & Merchandising
Confidently cut and merchandise popular
Canadian beef cuts
Learners will get an overview of how to properly cut and merchandise the most popular Canadian beef cuts in the marketplace in module 6. The content within is designed to help ensure confident and consistent cutting and merchandising by your meat department staff.
OPTIONAL MODULE
Module 7
Customer Support Resources: Canadian Beef Information Gateway
Detailed beef cut information, recipes,
videos, cooking tips and more
Retailers can choose to have their staff complete the CCBTP’s seventh module on customer support resources, which is about the Canadian Beef Information Gateway, also known as the Gateway.
Accessible at cdnbeef.ca, the Gateway is a digital consumer education platform featuring science-backed, easily digestible information about all things Canadian beef. Your staff can use the Gateway as a pocket- sized FAQ on Canadian beef to help them answer customers’ questions on the sales floor.