Canada Beef has observed that a significant number of Canadian consumers are interested in information related to preparation of beef products. In fact, the most popular content for users of our consumer website at Canadabeef.ca addresses how to cook a roast.
Research commissioned by Canada Beef in Jan 2022 showed that almost a third of Canadians do not typically purchase roasts. Providing information at the retail meat case to support consumers could increase demand for this and other product categories. A key objective of the Gateway is to grow domestic demand across the entire carcass by providing information on how to select, prepare and achieve an outstanding eating experience from less familiar beef products.
The Gateway will launch with information on approximately 75 cuts divided into four beef product categories – roasts, steaks, roasts and other products.