Real. The One & Only Beef.
If you want to strut your BEEF PRIDE, we’re here to help you shout out!
The One & Only Beef is a new
point-of-purchase merchandising kit that’s beef proud, with statements that help you declare that beef is irreplaceable!
Get your free Starter Kit now!
Proudly brought to you by Canada Beef’s ThinkBeef.ca marketing platform in partnership with Ketchum Manufacturing.
P.O.P. MATTERS
Point-of-Purchase (POP)
material plays a crucial role by
influencing the consumer
purchase decision.
In fact, industry analysts state
that 70% of the consumer
shopping decision
is made at the retail shelf.
Here are some of the key benefits of
P.O.P. marketing:
- A consumer conversation starter
- Adds meat case personality
- Livens up the category
- Boosts impulse purchases
POP kit includes:
20 Meal-Maker Recipe Books with Holder
Use at the full-serve meat counter
as a treasured giveaway to ground beef fans.
1 Tent Card
Use at the meat counter
for delicious reading.
2 Meat Counter Clings
Celebrate beef’s ‘crave factor’.
The One & Only Beef.
1 Meat Counter Dangler
Use at the self-serve,
or full-service meat case.
5 Steak Pins
Double-sided steak pins with
The One & Only Beef.
Packaging Pride
Put the pride on your pack,
with The One & Only Beef signature stickers.
Use as a butcher paper seal,
or on-pack call out. 25 of each design (50 total).
1 Door Decal
A double-sided door decal to invite customers in for what’s REAL in your store: beef! And the ‘exit message’ will have them leaving with beef in tow.
Digital Ads
Beef up your online presence with some digital ads, and lure your audiences straight to your meat counter.
Order your kit now!
Real. The One & Only Beef.
The One & Only Beef is a new point-of-purchase merchandising kit that’s beef proud,
with statements that help you declare that beef is irreplaceable!
