Independent Retail Operators Program
Many retailers throughout Canada have requested point-of-purchase material that clearly communicates their commitment in providing 100% local product to their customers. At Canada Beef and Veal we’ve been listening and are pleased to provide a FREE start-up kit
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Use on shelf in full serve or self serve cases to highlight product or to separate sub-categories.
Use in full-serve cases to highlight Canadian content.
Four foot strips have three feet of beef logos and one foot of veal logos. Can be cut to fit width of beef and veal sections.
Use at full serve case at top of glass over beef section.
Use at self serve case placed on mirror above beef section.
Place on entrance doors of store.
Use on each package of beef/veal following your own packaging standards.
Used to replace Canadian beef branding with Canadian veal branding on product dividers, simply place veal label over Canadian beef logo on dividers.
‘The Handbook’ includes Beef and Veal recipes & more and is a good resource to educate staff on consumer cooking suggestions. It can also be handed out to consumers.
This resource is used for staff only.
Replenish IROP supplies* by contacting Lucas Graveline firstname.lastname@example.org at Ketchum Manufacturing
Replenish The Handbook and Folded Merchandising Chart by contact Canada Beef at email@example.com
A new point-of-purchase merchandising tool kit brought to you by Canada Beef and Canada Veal through partnership with Ketchum Manufacturing.