Independent Retail Operators Program
Many retailers throughout Canada have requested point-of-purchase material that clearly communicates their commitment in providing 100% local product to their customers. At Canada Beef and Veal we’ve been listening and are pleased to provide a FREE start-up kit
We encourage all Canadian retailers to sign up to receive further communications from us at Canada Beef. We will send you newsletter communications that contain relevant news, event information and retail food content only.
We take your interest in our newsletter as a compliment and respect your right to privacy. We will not share or distribute your personal information and you can opt out at anytime. We hope you will enjoy receiving these newsletters, thank you for Joining Us! ~Canada Beef
Use on shelf in full serve or self serve cases to highlight product or to separate sub-categories.
Use in full-serve cases to highlight Canadian content.
Four foot strips have three feet of beef logos and one foot of veal logos. Can be cut to fit width of beef and veal sections.
Use at full serve case at top of glass over beef section.
Use at self serve case placed on mirror above beef section.
Place on entrance doors of store.
Use on each package of beef/veal following your own packaging standards.
Used to replace Canadian beef branding with Canadian veal branding on product dividers, simply place veal label over Canadian beef logo on dividers.
‘The Handbook’ includes Beef and Veal recipes & more and is a good resource to educate staff on consumer cooking suggestions. It can also be handed out to consumers.
This resource is used for staff only.
Replenish IROP supplies* by contacting Lucas Graveline firstname.lastname@example.org at Ketchum Manufacturing
Replenish The Handbook and Folded Merchandising Chart by contact Canada Beef at email@example.com
A new point-of-purchase merchandising tool kit brought to you by Canada Beef and Canada Veal through partnership with Ketchum Manufacturing.
Training & How-to videos from the Canadian Beef Centre of Excellence
Mexico | Visit Now
Taiwan | Visit Now
Visit our Global offices
Japan | Visit Now
Korea | Visit Now