IROP
Independent Retail Operators Program
Order your kit now!
Many retailers throughout Canada have requested point-of-purchase material that clearly communicates their commitment in providing 100% local product to their customers. At Canada Beef and Veal we’ve been listening and are pleased to provide a FREE start-up kit
IROP kit includes:
4 PRODUCT DIVIDERS*
Use on shelf in full serve or self serve cases to highlight product or to separate sub-categories.
4 STEAK PINS (BEEF PRINTED ON ONE SIDE, VEAL ON OPPOSITE SIDE)*
Use in full-serve cases to highlight Canadian content.
4 CHANNEL STRIPS*
Four foot strips have three feet of beef logos and one foot of veal logos. Can be cut to fit width of beef and veal sections.
1 STATIC CLING*
Use at full serve case at top of glass over beef section.
Use at self serve case placed on mirror above beef section.
Place on entrance doors of store.
1 ROLL CANADIAN BEEF LABELS (1.75”)*1 ROLL CANADIAN VEAL LABELS (1.75”)*
Use on each package of beef/veal following your own packaging standards.
1 SHEET OF 8 CANADIAN VEAL LABELS (3”)*
Used to replace Canadian beef branding with Canadian veal branding on product dividers, simply place veal label over Canadian beef logo on dividers.
10 COMPLIMENTARY CONSUMER BOOKLETS
‘The Handbook’ includes Beef and Veal recipes & more and is a good resource to educate staff on consumer cooking suggestions. It can also be handed out to consumers.
1 COMPLIMENTARY CANADIAN BEEF FOLDED MERCHANDISING CHART
This resource is used for staff only.
Need to re-order?
Replenish IROP supplies* by contacting Lucas Graveline lucasg@ketchum.ca at Ketchum Manufacturing
Replenish The Handbook and Folded Merchandising Chart by contact Canada Beef at retailchannelmarketing@canadabeef.ca
IROP | Independent Retail Operators Program
A new point-of-purchase merchandising tool kit brought to you by
Canada Beef and Canada Veal through partnership with Ketchum Manufacturing.
